Wheat Thins Popped

Nabisco / Wheat Thins / 2014

Kelly Osbourne at the Wheat Thins Popped launch in Times Square. — 01 / 11

a. thabo worked with Odd Division on industrial design for Wheat Thins Popped, an interactive Times Square installation directed by Aramique through Tool.

Kelly Osbourne at the Wheat Thins Popped launch in Times Square. — 01 / 11

Wheat Thins Popped, archive view 2 — 02 / 11

Wheat Thins Popped, archive view 3 — 03 / 11

Wheat Thins Popped, archive view 4 — 04 / 11

Wheat Thins Popped, archive view 5 — 05 / 11

Wheat Thins Popped, archive view 6 — 06 / 11

Wheat Thins Popped, archive view 7 — 07 / 11

Wheat Thins Popped, balloon installation and visitor area in Times Square. — 08 / 11

Wheat Thins Popped, the Times Square event and photo station. — 09 / 11

Wheat Thins Popped, close view of the balloon installation. — 10 / 11

Wheat Thins Popped, event participants at the branded photo backdrop. — 11 / 11

Credits

Design: a. thabo / Odd Division
Industrial design: a. thabo
Direction: Aramique / Tool
Fabrication: SFDS